As the manager for the new signature IHT and adidas partnership event, Alissa will help schools looking to secure funding to purchase the adidas Zone for IHT Spirit wrist heart rate monitors put on a fundraiser in a box, the IHT Spirit FitFest powered by adidas. FitFest is a fully customizable fundraiser that can be tailored to each school’s specific needs. Alissa works with event organizers and their committees to help schools reach their fundraising goal. As a collegiate soccer player, competitive triathlete, mountain biker and swimmer, Alissa brings a lifetime of passion for fitness and more than 10 years of working in multiple school districts, implementing fitness programs that bring resources to kids for various community organizations and nonprofits. She has worked extensively with Community In Schools and It’s Time Texas and remains the executive director of Colin’s Hope.