In the US, child obesity is an ever-growing concern that’s desperately in need of a remedy. Knowing this, adidas is now looking to help the cause and, in the process, make it fun for young people to get fit. The sporting gear company has teamed up with Interactive Health Technologies (whose mission is “empowering individuals to self-manage their health”) to bring its miCoach technology to schools Stateside. A few years ago, IHT began implementing a heart rate monitoring system for gym classes in the US, and now adidas wants to take that initiative one step further. By combining miCoach’s activity tracking with IHT’s heart rate system, adidas believes it can get students to motivate themselves.