adidas-IHT-partnership-announcement

adidas’ Next Move Is To Keep Young Students Fit and Healthy

In the US, child obesity is an ever-growing concern that’s desperately in need of a remedy. Knowing this, adidas is now looking to help the cause and, in the process, make it fun for young people to get fit. The sporting gear company has teamed up with Interactive Health Technologies (whose mission is “empowering individuals to self-manage their health”) to bring its miCoach technology to schools Stateside. A few years ago, IHT began implementing a heart rate monitoring system for gym classes in the US, and now adidas wants to take that initiative one step further. By combining miCoach’s activity tracking with IHT’s heart rate system, adidas believes it can get students to motivate themselves.

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sony-iht-felica-partnership

Sony and IHT Team Up To Bring Cutting Edge Technology into Schools to Increase Student Activity and Fitness

AUSTIN, TX, Dec. 12, 2011 – Interactive Health Technologies, LLC (IHT), an Austin-based technology company specializing in digital fitness systems that empower children and their families to improve their physical fitness, is the first U.S. company to use the Sony NFC Dynamic Tag (FeliCa Plug) embedded product in its Spirit System. The IHT Spirit System is now available to schools across America.

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